About Us

“Be The Change” is an evolution of the Waste Free Environment Campaign, an award-winning CSR initiative led by GPCA from 2013-2020. Drawing inspiration from this and the Clean4Change campaign by the Alliance to End Plastics Waste, “Be The Change” seeks to further the global mission of educating communities on the significance of waste management and the potential of a circular economy.

Objective

The primary aim of the “Be The Change” campaign is to mobilize and ‘edutain’ individuals in the GCC. The campaign is focused on driving awareness about recycling and amplifying waste literacy. By integrating education with entertainment, we aim to make the learning process engaging and memorable.

Focus

Central to the “Be The Change” campaign is the emphasis on fostering a comprehensive educational program that empowers schools and educators. This program is designed to provide exciting learning experiences centered around plastics and the broader concept of the circular economy.

Understanding the plastics waste issue as largely behavior-driven, the campaign underscores the importance of early education. By targeting young minds, we aim to reshape perceptions and habits around waste management. Instilling this knowledge at a young age not only enriches the learning experience but is a strategic move to ensure long-term, sustainable behavioral change.

The Importance of Early Education

The formative years of a child’s life are crucial in shaping their perspectives and behaviors. By embedding the principles of recycling, waste management, and the circular economy during this phase, we are sowing the seeds for a more conscious and responsible generation. A generation that understands the implications of their actions and is empowered to “Be The Change” the world needs.

About Waste Free Environment

A GPCA awareness campaign that encouraged school students to learn about the benefits of plastics and the importance of the 3 Rs to preserve the environment.

About Clean4Change

Clean4Change (C4C) is an open-source programme that encourages cleanup as a means to engage and educate consumer audiences​. It is a global community effort to end plastic waste by promoting learning, understanding, and acting on matters around clean-ups and better waste-conscious behaviour and habits.

The Alliance to End Plastic Waste launched the programme on Earth Day in 2021, and to date we have collected more than 2.8 million pieces of litter all over the world.​

Through our cleanup activities, we advocate collective action and educate the public and employees of our member companies that keeping our environment clean is a shared responsibility.

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About WFE

Waste free environment campaign

A GPCA awareness campaign that encouraged school students to learn about the benefits of plastics and the importance of the 3 Rs to preserve the environment.
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