Dubai, United Arab Emirates; February xx, 2016: Waste Free Environment (WFE), the environmental awareness and anti-litter campaign hosted by the Gulf Petrochemicals and Chemicals Association (GPCA), returns to Dubai on 11 February 2016. Now in its fourth edition, the initiative will gather approximately 1,000 children from 17 Dubai schools, joined by university students and other volunteers, to clean up Sunset Beach in Jumeirah 3 between 9.30 am-12.30 pm.
This year’s Dubai event will include a carnival element, with an educational playground. Circuit-style stations in this playground will include an action-packed morning filled competitions, games, quizzes and a magic show, in addition to clean-up activities.
“We are pleased to work closely with the UAE Ministry of Environment and Dubai Municipality in spreading environmental awareness at a time when the UAE is focusing on engaging and encourage citizens to become more environmentally conscious,” said Dr. Abdulwahab Al-Sadoun, Secretary General, GPCA.
“Our industry is the second largest manufacturing industry in this region and the products the chemical industry produces here in the Arabian Gulf, plastics in particular, contribute significantly to our quality of life, resource preservation and innovation. These products should be responsibly disposed of, either via recycling or energy recovery. This campaign provides us the opportunity to work alongside the community to show that littering our products is not acceptable and help spread knowledge about eco-efficient waste management in general.”
The Dubai leg of WFE is held with the support of the UAE Ministry of Water and Environment, the Dubai Municipality, Trashco-Sita – the GCC subsidiary of Suez Environment, Shell Chemicals, LyondellBassell and SABIC. Similar clean-up events in other cities are sponsored by some of the GCC’s top petrochemical companies, including SABIC, Borouge, Sadara, EQUATE, and Muntajat, among others.
Last year, WFE gathered over 52 tons of waste collected by over a thousand volunteers in the GCC, Europe and India. In addition to Dubai, the campaign will run in 9 cities around the Arabian Gulf, as well as Mumbai’s Juhu Beach, Shanghai’s Nanhui Coastal Beach and in Sittard-Geleen in the Netherlands.
“At the end of the day, waste is not caused by plastic companies, but by people,” concluded Dr.Sadoun. “Educating people on how to properly dispose of litter will empower individuals to take initiative in sustaining the longevity of their environment.”
For more information on Waste Free Environment, please visit http://wastefreeenvironment.com